Integrated Marketing Communications Plan for Travelpod Essay

coordinated Marketing Communications Plan for Travelpod - Essay ExampleThe Travelpod is the worlds first mobile hotel room. This 6m x 2.4m clear polycarbonate glass box replicates the customary Travelodge hotel room. It has air conditioning, heater flat screen TV, DVD player, ambient lighting, tea/coffee making facilities and a washroom with biodegradable toilet and washbasin with persistning water. Travelodge are homework to be able to offer to transport these mobile hotel rooms to any outdoor venue much(prenominal) as music festivals, sporting events or large outdoor events for the same price as their conventional hotel rooms.Competitiveness in business the world over is so acute that survival is possible for except those organizations, which are ready to employ every possible means to increase profit by trim back cost in production, while remaining uncompromising in quality and aggressive in food tradeing. The parting of marketing chat in modern business practices has b een identified as a key figure in survival in modern day business. As part of the search for business posture the entire process of marketing communication is being approached in a comprehensive and unified direction where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. ... 3.1The Importance of Integrated Marketing CommunicationAn integrated marketing communications program guarantees that every chance to send a message to a customer functions efficiently and smartly. more needs of the enterprise like increasing membership, ensuring member retention, or increasing non-dues revenue, entry into an impenetrable market etc is achieved by stretching and straining all the sinews and muscles of the enterprise. This can be also called persuasive communication. Chris Fill has detect the complexities that communication involves. Persuasion can be experiential in o f a negotiation process surrounded by people. It might need propaganda material typically associated with the government. Sometimes the sender or speaker may be presenting their opinion to a large group of people with no chance for feedback from the crowd (Fill 1995).Marketing communication can succeed only if the communicator has a clear idea of his task. Based on the print market and targets need he or she should have a unique selling proposition. Communication should help the target group to see you differently form other competitors. In addition, the sales targets should be planned and doable levels should ear marked and budgetary provisions and a marketing strategy should be in shoes to achieve these levels. The message delivered in all places, occasions should be consistent, and reliable quantitative tools should measure results.3.2Integrated Marketing communication-Barriers and GatewaysThe main problem in implementing integrated marketing communication is elitism at the he lm. All organizations run the danger of developing an elite group who have become conservative and might try maintaining formal because of the self imposed image of superiority. These may