Project Promotional Campaign Essay Example | Topics and Well Written Essays - 1500 words

Project promotional Campaign - Essay Example ca-ca a point that they are the largest hotel trademark in the expediency industry they offer clients a money back guarantee that is termed as well Night Guarantee, which covers for the rooms, hospitality, service and the overall experience at the hotel (Premier Inn, 2009).The hotel offers a lot of packages to its clients. The most evident ones are the 2 for 1 package where a customer pays for the rent for one individual barely can accommodate two, additionally the kids are free. Then there is the park and fly package, which includes a nights check mark, automobile parking facilities and Grab & Go Breakfasts. some other important offering to the clients is the premier offer that allows people to baulk at the hotel for as low as 29. This cheap accommodation is only provided to customers if they plan and book their stay online at least 21 days prior to their arrival.The objectives of the promotional campaign are focused or so the increasing the brand value. There are several factors which can be used to increase the brand value. The first one is building awareness of the offer in the mind of the target market. In found to sell a service it is of utmost importance to reach out to the customers effectively and portray to them just now what is on offer. Then, the company should focus on creating consumer interest and providing information through easy and well communicated channels. Another important objective of the campaign is to stimulate the demand the right promotion can drive customers to make a purchase. Finally, the most important objective of the promotional effort is to reinforce the brand name (Know This, 2009). progress should not be viewed as an effort to incur a onetime sales but it should be an effort that promotes the brand. The brand value and brand loyalty will reap long term benefits and therefrom the effort and the cost associated with the promotional campaign should aim to increase the brand value and loyalty.The target sense of hearing for this offer is